STRENGTHS
Possible Strengths	Response	Is it a strength?
Tangible Strengths
Consider your assets including plant and equipment
Do you have long-term rental contracts for your business locations?
Are your products unique or market leading?
Have you got sufficient financial resources to fund any changes you would like to make?
Do you have any cost advantages over your competitors?
Do you use superior technology in your business?
Is your business high volume? Can your scale up your volume if you need to?
Intangible Strengths
Do you have a strong recognisable brand?
Your reputation - are you considered a market leader? or an expert in your filed?
Do you have good relationship with your customers? (Goodwill)
Do you have strong relationships with industry?
Do you have a positive relationship with your employees?
Do you have any unique alliances with other businesses?
Do you have a proven advertising process that works well?
Do you have more experience in your field?
Are you managers highly experienced?
Do you have superior industry knowledge?
Are you involved with industry associations?
Is your business Innovative?
Other Strengths
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Weaknesses
Possible Weaknesses	Response	Is it a Weakness?
Tangible Weaknesses
Is your equipment old or outdated?
Is your product line too narrow?
Have you got insufficient financial resources to fund any changes you would like to make?
Do you have a high overall unit cost relative to your competitors?
Do you use inferior technology in your business?
Do you have low volume and are restricted in your ability to scale up?
Intangible Weaknesses
Do you have a weak or unrecognisable brand?
Do you have a weak or unrecognisable image?
Do you have a poor or impersonal relationship with your customers?
Do you have a poor relationship with industry?
Do you have a poor relationship with your employees?
Is your marketing failing to meet objectives?
Are your managers Inexperienced?
Do you have low R&D?
Do you lack industry knowledge?
Do you lack innovative skills?
Other Weaknesses
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Opportunities
Possible Opportunities	Response	Is it an Opportunity?
Industry Opportunities
Can you expand your product range?
Can you diversify your business interests?
Can you expand into your customer's field?
Can you expand your customer base? (Geographically or through new products)
Do you have placid competitors?
Will the total market for your products grow?
Macro Opportunities
Are there any favourable changes to legislation pending
Is the economic outlook favourable?
Are there any favourable cultural shifts that will benefit you?
Are there any changes in the use of technology that your business can utilise such as Ecommerce or Internet sales?
Other Opportunities
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Threats
Possible Threats	Response	Is it a threat?
Industry Threats
Will low cost competitors impact your business?
Do consumers have a choice to use a substitute service?
Is your market in slow growth or in decline?
Is the power of your customers or suppliers growing, can they dictate price?
Are the needs of your buyers changing?
Macro Threats
Are there any changes in demographics that will impact your business?
Is regulation in your industry increasing?
Other Threats
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